Lex Borrero Net Worth: The Music Executive Behind NEON 16 and Ntertain

Lex Borrero is a Colombian-born music executive who has made a name for himself in the Latin American music industry. He is the co-founder of NEON 16, a record label and creative hub that works with some of the biggest names in reggaeton, such as Tainy, Bad Bunny, J Balvin, and Selena Gomez. He is

Lex Borrero is a Colombian-born music executive who has made a name for himself in the Latin American music industry. He is the co-founder of NEON 16, a record label and creative hub that works with some of the biggest names in reggaeton, such as Tainy, Bad Bunny, J Balvin, and Selena Gomez. He is also the creator, producer, and judge of Netflix’s music competition series, The Signing (La Firma), which showcases the talent of emerging Latin artists. In addition, he is the CEO of Ntertain, a multimedia company that focuses on Latin stories and culture.

How Did Lex Borrero Start His Career?

Lex Borrero was born on November 27, 1981, in Bogota, Colombia. He moved to the Bronx, New York City, with his family when he was young. He grew up in a predominantly Latino community and was exposed to various musical genres and influences. He graduated from the Berklee College of Music with a degree in Entertainment Business.

Borrero began his career as a music publisher, co-founding R8D Music Publishing with BMG Chrysalis in 2010. He then launched 1916 MGMT, a management company that helped aspiring artists and groups achieve success. He named the company after the year that John D. Rockefeller became the world’s first billionaire, as a symbol of his ambition and vision.

In 2018, he joined Roc Nation as the Executive Vice President and Head of Latin, working with artists like Shakira, Romeo Santos, and Maluma. He also co-founded NEON 16 with Tainy, a Grammy-winning producer and songwriter who is considered one of the pioneers of reggaeton. NEON 16 became a leading label and creative hub in the Latin music scene, producing hits like “Callaita”, “I Can’t Get Enough”, and “Agua”.

What Are Lex Borrero’s Current Projects?

In 2021, Borrero left Roc Nation and teamed up with music legend Tommy Mottola and Range Media Partners to launch Ntertain, a multimedia powerhouse that aims to put Latin stories and culture at the forefront of entertainment. Ntertain produces original content across various platforms, such as music, film, television, podcasts, and live events. One of its first projects was Los Montaner, an unscripted docu-series that follows the lives of the Montaner family, one of the most influential families in Latin music.

Borrero is also the creator, producer, and judge of The Signing (La Firma), a Netflix original series that premiered in 2022. The show is a music competition that features 12 unsigned Latin artists who compete for a chance to sign a contract with NEON 16. The contestants are mentored and evaluated by Borrero and other renowned artists, such as Nicki Nicole, Rauw Alejandro, and Yandel.

What Is Lex Borrero’s Net Worth?

According to various sources, Lex Borrero’s net worth is estimated to be around $15 million as of 2023. This is based on his income from his various roles as a music executive, producer, and entrepreneur. He also earns from his endorsements, investments, and appearances.

Borrero is considered one of the most influential and innovative figures in the Latin music industry. He has helped shape the careers of many artists and has contributed to the growth and recognition of Latin music and culture worldwide. He is also a visionary and a leader who inspires and empowers the next generation of Latin talent.

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